Social Entrepreneurship in the Public Accounting Industry: A Two-Part Stakeholder Analysis

Rebecca Kinzinger Kings College
Faculty Sponsor(s): JC Blewitt Kings College
With the last of the Millennials graduating from college or beginning their careers in the business world, many public accounting firms are having to meet the values of these potential employees to attract the top candidates and to keep them at the organization . One thing Millennials look for within an organization is social change. With the current information and research available on social entrepreneurship, it is evident that there is not one clear definition for the term. For organizations to be able to meet this need of Millennials, there first needs to be one acknowledged definition of social entrepreneurship. For the public accounting industry, philanthropy should not only embody donated time and money , but also need to offer up their industry-specific skills to help others within the community towards social entrepreneurial efforts. Millennials as a generation are more willing to work for a company that participates in making a difference within the community ; in fact, our research illustrates that it’s the highest rated factor after salary and benefits. A clear understanding of social entrepreneurship needs to be established to bridge the gap between what organizations think this term means and what potential employees think it means . Done right, social entrepreneurial efforts can help firms in the highly competitive public accounting industry attract and retain the top Millennials candidates, a generation that before long, will dominate the business world.
Business & Economics
Oral Presentation

When & Where

01:30 PM
Jordan Hall 174