Measuring the Aesthetic Appeal of South Asian Art by Comparing the Returns on Art with Financial Assets

Tinotenda Chigasa Earlham College, Uyen Nguyen Earlham College
Faculty Sponsor(s): Rajaram Krishnan Earlham College
The two primary reasons people purchase artwork is for its aesthetic and financial value. This paper aims to develop a framework to capture the aesthetic value of art by decomposing the financial and aesthetic returns of modern and contemporary South Asian art in India from 2009. To do this, we construct a price index model to measure the financial returns of investing in South Asian art sold in major auction houses in India. We use the price index to calculate the returns from investing in South Asian art. We then compare these returns versus the returns from more traditional financial assets. We report the difference between the return from art and from the more traditional asset classes, which we define as the value of aesthetics.
Art/Art History
Oral Presentation

When & Where

01:45 PM
Lilly Hall 141