Analyzing Chevrolet's "Find New Roads" Campaign

William Blakely Butler University
Faculty Sponsor(s): Dacia Charlesworth Butler University
I analyzed two Chevrolet advertisements that was published in two editions of Time magazine in both 2017 and 2018, whose main objective was to sell new cars, trucks, and SUVs to drivers. From the beginning of the “Find New Roads” campaign to early 2018, Chevrolet rose to prominence as a credible brand. They attempted to evolve the campaign by advertising their credibility and the 2018 Chevrolet Equinox. I chose this campaign because it is both visually and persuasively informative and are bound to draw the reader’s attention. The advertisements are also good examples of how a company uses some important marketing strategies to promote themselves as the dependable brand. The Chevrolet “Find New Roads” Campaign was launched on January 8, 2013 and was developed by the current General Motors North America President, Alan Batey, and Commonwealth agency; the campaign has been featured in prominent magazines such as Time, and it is a good representation of how media affects society because it has enticed the audience with vivid images that affected one’s emotions, gave an informative argument of why the company should be trusted, and displayed data that emphasized the significance of the campaign.

Communication & Media Studies
Oral Presentation

When & Where

09:00 AM
Jordan Hall 236